Welcome to The Second Shift Club

Frameworks. Hot takes. Rants. The internet is full of them.

What’s dwindling is genuinely helpful advice. I’ve been on the receiving end of a lot of it. A YouTube video. A LinkedIn post from someone I’d never heard of. Somebody just showing me how to do the thing.

Maybe AI was supposed to make all that unnecessary. You can just ask Claude or ChatGPT now.

Except most people don’t know what to ask. And the ones who do don’t have the time to sit there working out which parts of the answer are wrong.

That’s what The Second Shift Club is for.

Every issue is one marketing system, built and documented. The steps, the tools, what it costs to run, where it breaks, and a template to steal at the end. No frameworks or hand-wavy advice invented for the post.