Welcome to The Second Shift Club

The internet has enough takes on AI.

What’s harder to find is useful evidence of how people are actually changing the way they work.

That’s what The Second Shift Club is for.

I write about the systems, tools, workflows and organisational changes that are emerging around AI — usually by trying them myself first.

Sometimes that means building a marketing workflow. Sometimes it means replacing a tool, redesigning a process, or figuring out why a supposedly transformative AI project is producing nothing but more work.

The common thread is simple: what actually changes when the technology does?

No frameworks invented for the sake of a post. No breathless “10x” claims. No pretending every experiment worked.

Just practical notes from the second shift.