The Second Shift Club

How to pick which prompts to track

How to choose the right prompts for AI visibility tracking, and understand what the results actually tell you.

Oct 13 • Drew Wilkinson

September 2026

How to avoid AI-productivity theatre

The uncomfortable truth is AI’s productivity problem has less to do with the technology and more to do with how we organise work.

Sep 23 • Drew Wilkinson

How to automate blog refreshes

Using topic clusters, gap analysis, and a truth layer to refresh blogs.

Sep 20 • Drew Wilkinson

How to build a truth layer for your marketing team

Why context is king and what a MVP truth layer looks like for your marketing agents.

Sep 10 • Drew Wilkinson

2

How to think about positioning for AI search

Successfully winning share of voice in LLMs involves being strongly attached to a phrase that is already associated with buyer questions.

Sep 3 • Drew Wilkinson

August 2026

How to automate systems, not tasks

Why almost nobody gets past task automation, and what the jump actually involves.

Aug 28 • Drew Wilkinson

2

How to check if your content is slop

Is your content slop, mostly slop, mostly real, or not slop? Find out here.

Aug 20 • Drew Wilkinson

How to identify and audit topic clusters on your website

I built an automated pipeline that tells my team and I what pages to keep, merge, or kill, and whether traffic is valuable or not.

Aug 12 • Drew Wilkinson

How to automate getting mentioned in third-party listicles

A simple workflow to get your brand into more third-party listicles.

Aug 4 • Drew Wilkinson

2

July 2026

How to mine Reddit for customer language

Use Reddit data for positioning insights, copy inputs, and other cool stuff I haven't thought about.

Jul 28 • Drew Wilkinson

2