The Second Shift Club
Subscribe
Sign in
Home
About
How to build a truth layer for your marketing team
Why context is king and what a MVP truth layer looks like for your marketing agents.
Sep 10
•
Drew Wilkinson
1
How to think about positioning for AI search
Successfully winning share of voice in LLMs involves being strongly attached to a phrase that is already associated with buyer questions.
Sep 3
•
Drew Wilkinson
August 2026
How to automate systems, not tasks
Why almost nobody gets past task automation, and what the jump actually involves.
Aug 28
•
Drew Wilkinson
2
How to check if your content is slop
Is your content slop, mostly slop, mostly real, or not slop? Find out here.
Aug 20
•
Drew Wilkinson
How to identify and audit topic clusters on your website
I built an automated pipeline that tells my team and I what pages to keep, merge, or kill, and whether traffic is valuable or not.
Aug 12
•
Drew Wilkinson
How to automate getting mentioned in third-party listicles
A simple workflow to get your brand into more third-party listicles.
Aug 4
•
Drew Wilkinson
2
July 2026
How to mine Reddit for customer language
Use Reddit data for positioning insights, copy inputs, and other cool stuff I haven't thought about.
Jul 28
•
Drew Wilkinson
2
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts
